Why Public Companies Need Social Media
Building a following has many benefits
If your public company is trying to attract the attention of investors, building a following on social media should be a priority. Every day millions of people go to their preferred social platform to get their news. They look for their favourite brands and companies to follow to be updated on the latest information. Social media influences investing decisions.
If your public company doesn’t have a presence on social media, it may feel like it doesn’t exist to the average person. There are a number of reasons why it’s a good idea to be posting to social media:
- Validity and Credibility When a public company is on Facebook, Twitter, and LinkedIn, it gives a certain credibility. If you were to have a great time at a restaurant, went home and searched for them on social media and couldn’t find anything, what would you think about the restaurant? Your thoughts would immediately think maybe something is wrong with the restaurant. By having a presence on important social media platforms, it tells the world you are serious when it comes to business.
- Allows dialogue in real-time When you have something important to say, whether it’s a news release or a new investor presentation, you can let your followers know about it in real-time. They may not be visiting your website every day to see if there’s news there.
- Build your following This could be the most important reason to have a presence on social media. By building a following, you always have a way to communicate with current and potential investors. It’s your following and you can tell your story the way you want it to be told. By frequently posting to social media you will stay top of mind.
Stock Marketing makes it easy for your company to be on all social media platforms from Facebook, Twitter, and LinkedIn. We take over your accounts and populate them for you with relevant information including all company news. We include relevant hashtags and cashtags and monitor your account for activity. All work is done here in Canada by real people, never automated.