So your public company has this fantastic, modern, mobile-friendly website. Hopefully, someone is posting your company news to the website and your public company social accounts (if not, we do that too!). But what happens if an investor never returns to your website to see the news and somehow misses it on social media. There are email newsletters to send which will land in the investor’s inbox, assuming of course your public company has an email database.
Executive Branding – has a nice ring to it, you’re pretty sure you need it, but what is it and what does it do? Stock Marketing provides Executive Branding services as part of our Social Media Marketing services.
Social media – the platforms you love to hate and hate to love. Each one is unique in the way people interact and some platforms attract different types of people. In 2020 they are a necessity for all types of companies, from Apple and Tesla right on through to your local coffee shop. Social media will add legitimacy to your company. It certainly makes it easier to start a conversation with investors or join a conversation that’s already taking place.
When was the last time you visited your public company website? If it’s been a while, go ahead and look right now. Do you like what you see? What was your first impression when you got there? Does everything look the way it should? Have you ever tried to visit the website on your mobile phone browser?
Public company CEO’s are busy people. They’re busy running their company and taking care of all the little (and big) things that come across their desk. They’re busy making the news to put out in news releases. Do they have time to post that news on social media? Probably not. But it’s an important step that public companies need to take. So unless your public company has a social media expert on staff, you need Stock Marketing!
Is your public company active on social media? Facebook, Twitter, and LinkedIn are the most popular social platforms for investors to find more information about public companies. They follow public companies in order to have access to news in their own feed – it becomes easy and accessible.
LinkedIn is an effective social media platform which is consistently under-utilized by those marketing public companies. It’s the world’s largest professional network with nearly 700 million users in more than 200 countries. It is also the platform where professional engagements and connections occur, so it is logical for your public company to maintain a strong presence there.
The vast majority of North Americans rely on their smartphone every day to communicate with others, browse social media, and monitor their investments. Investors today are busy people. Nearly 60% of adults today search for information on their phones rather than on a desktop or laptop. It makes sense for your company to have a mobile-friendly website!
If your public company is trying to attract the attention of investors, building a following on social media should be a priority. Every day millions of people go to their preferred social platform to get their news. They look for their favourite brands and companies to follow to be updated on the latest information. Social media influences investing decisions.
Stock Marketing Inc.
Choose Stock Marketing for all of your online marketing needs including websites, social media, email distribution, web notifications and more!