How Do Web Notifications Benefit Public Companies?
Notify investors with news in real-time
So your public company has this fantastic, modern, mobile-friendly website. Hopefully, someone is posting your company news to the website and your public company social accounts (if not, we do that too!). But what happens if an investor never returns to your website to see the news and somehow misses it on social media. There are email newsletters to send which will land in the investor’s inbox, assuming of course your public company has an email database.
There is another way to reach investors in real-time. Web Notifications are available and installed on all websites provided by Stock Marketing. Here’s how they work:
- Website visitors on either desktop, mobile, or tablet will opt-in to receive your messages. The opt-in usually occurs the first time an investor visits your website. It’s a simple “Allow” or “Block” opt-in and by allowing notifications, the investor is now subscribed to your public company updates. Investors can opt-out at any time. Opt-in rates are usually about 10% to 15% of website visitors. To put that in perspective, for every 100 visitors to the website, on average 10-15 of them sign up to stay in touch. That’s a big number!
- Web Notifications are sent to a device (desktop, mobile, or tablet) whether the user is on the original website the user subscribed to or not. This is important! It means that even if an investor hasn’t visited your website in weeks or months, they will still receive the notification. You will be building a relationship with this investor, even though you don’t have their email or other contact information. Since there’s no such thing as a spam folder with Web Notifications, investors will see your message every time.
- Whenever your public company has news to share, we send a notification. The notification includes a link to the news release on the website. Even if the investor doesn’t click the link, your public company will still stay top of mind. Investors receive news in real-time which is a huge bonus.
Web Notifications are an effective way to communicate with investors. It’s another tool like social media and email distribution used to keep investors informed. The Click Through Rate (CTR) is very high – usually about 15% to 25% open rates. Stock Marketing offers Web Notification service as part of our Website Maintenance package and is integrated on all new websites provided by us. All work is done here in Canada by real people, never automated.
We do all the heavy lifting for you so you can focus on what’s important – running your company. Give us a call today at 647-688-8100, send us an email, or schedule a call at this link for your free consultation.