So your public company has this fantastic, modern, mobile-friendly website. Hopefully, someone is posting your company news to the website and your public company social accounts (if not, we do that too!). But what happens if an investor never returns to your website to see the news and somehow misses it on social media. There are email newsletters to send which will land in the investor’s inbox, assuming of course your public company has an email database.
When was the last time you visited your public company website? If it’s been a while, go ahead and look right now. Do you like what you see? What was your first impression when you got there? Does everything look the way it should? Have you ever tried to visit the website on your mobile phone browser?
The vast majority of North Americans rely on their smartphone every day to communicate with others, browse social media, and monitor their investments. Investors today are busy people. Nearly 60% of adults today search for information on their phones rather than on a desktop or laptop. It makes sense for your company to have a mobile-friendly website!
