LinkedIn is an effective social media platform which is consistently under-utilized by those marketing public companies. It’s the world’s largest professional network with nearly 700 million users in more than 200 countries. It is also the platform where professional engagements and connections occur, so it is logical for your public company to maintain a strong presence there.
If your public company is trying to attract the attention of investors, building a following on social media should be a priority. Every day millions of people go to their preferred social platform to get their news. They look for their favourite brands and companies to follow to be updated on the latest information. Social media influences investing decisions.