LinkedIn is an effective social media platform which is consistently under-utilized by those marketing public companies. It’s the world’s largest professional network with nearly 700 million users in more than 200 countries. It is also the platform where professional engagements and connections occur, so it is logical for your public company to maintain a strong presence there.
The vast majority of North Americans rely on their smartphone every day to communicate with others, browse social media, and monitor their investments. Investors today are busy people. Nearly 60% of adults today search for information on their phones rather than on a desktop or laptop. It makes sense for your company to have a mobile-friendly website!
If your public company is trying to attract the attention of investors, building a following on social media should be a priority. Every day millions of people go to their preferred social platform to get their news. They look for their favourite brands and companies to follow to be updated on the latest information. Social media influences investing decisions.